Transpera, a startup based in San Francisco, has developed technology that virtually turns Internet sites into mobile video channels. Riding current wave of “mobile content monetization”, it provides a mobile content and distribution network that links consumers with online video publishers and advertisers. Its magic sauce is not only serving content avaliable on the web onto mobile phones but also enabling users to share and exchange—as if they were on an online social network. For example, I can share videos from my cell with my friends on their phones, receive updates of my friends’ videos on my phone, comment on their content from my cell, and interact with real-time polls—still from my mobile phone. This cross-platform integration between web-based and mobile is interesting for both sides—consumers, who don’t have to be sitting in front of their PC to “social-net” and share videos; and for advertisers/mobile operators looking to take advantage of consumer trend to access and share video content directly from mobile devices. One the more recent content partners signed by Transpera is the Associated Press, which plans to run its news video clips on Transpera’s network for access from mobile phones. Transpera, which was funded in January 2007 by Frank Barbieri, a former member of Microsoft’s Windows Mobile group, has raised venture funding from Intel Capital, IDG Ventures and First Round Capital.