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Most of the Time by Cliff Reeves

Lots and lots of cool Israeli startups. Part 3 -- Vertex companies: Asocs, Nexperience, and Flash Networks

Asocs http://www.asocstech.com/ … fab-less semiconductor … software-reconfigurable chip targeting multi-protocol, multi-technology convergence handsets. The chip is re-purposed dynamically to work in the most effective way with different kinds of communication: Cellular and wireless, for example. This dynamic configuration allows the chip to exploit different syles of parallelism for the different kinds of communication, resulting in  improved  battery life and better performance of tasks such as viewing video.

 

Nexperience http://www.nexperience.com/ … remote access and automatic testing of user experience on handsets. This is targeted at mobile operators, handset vendors, and ISVs who need to test a number of phone types in a number of different networks and countries. Nexperience provodes a cradle and rack system in which multiple phones can be loaded and tested in on one mobile environment, while being monitored centrally. The video and voice interaction with the test script is controlled centrally and all interaction (the image is captured by a camera) is transmitted back to a monitoring server. The test script can evaluate take action based on responses and QoS. Nexperience’s currently targets mobile carriers and the people who build apps for them.

 

Flash Networks http://www.flashnetworks.com/asp/main.asp .... mobile data quality of experience. Another company (like Amobee) addressing the issue of providing users  access to more content across more mobile networks. On handsets, Flash optimizes the viewing experience (ensuring, for example that a YouTube FLV can be viewed on a particular handset, and converting  it to another form, if necessary) as well as providing content control. Content can also be customized by the carrier to adapt to the user’s profile. A businessman, for example, may have a BMW ad placed in the stream. Detailed knowledge of the handset (they support about 3,00 user agents today) and the user (inferred from behavioral analysis) is a central element of Flash’s value.

Published Sunday, October 28, 2007 10:59 AM by Cliff Reeves

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About Cliff Reeves

I was born in Sri Lanka (then it was called Ceylon) of British parents. I lived in Sri Lanka, England, and Malta before moving to the US in 1973. In the US I have lived in NC (Raleigh), TX (Dallas and Austin), MA (Boston), and WA (Kirkland). At present I roam between my family home in NC and my work home in WA I am married, with two daughters and one wife. I worked at: -- IBM -- Lotus (Lotus was IBM too … well, sort of). I am presently working in the Emerging Business Team at Microsoft. We work with start-up companies, and VCs to help them and our customers get the best out their relationship with Microsoft. I focus mostly on collaboration software, broadly defined. I plan to write -- mostly -- about software and the companies I really like. Like, that is, for any number of reasons. Maybe they do something really new, or really well, or maybe they signal a new trend. Or all of those things. I'm a Microsoft employee ... so expect both bias and insight in that respect. I worked at IBM and Lotus for a long time ... so same caveats apply.
Cliff Reeves
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I was born in Sri Lanka (then it was called Ceylon) of British parents. I lived in Sri Lanka, England, and Malta before moving to the US in 1973. In the US I have lived in NC (Raleigh), TX (Dallas and Austin), MA (Boston), and WA (Kirkland). At present I roam between my family home in NC and my work home in WA I am marri...

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