Coull.tv is a UK-based company offering online content owners a customized managed online interactive video distribution platform.

Coull enables video content owners to monetize online videos by providing technology that identifies objects within the video, linking these objects to contextual advertising and/or ecommerce opportunities. The customizable video player can be embedded within

social networks and blogs, retaining the interactivity and branding.  Perfect for monetising video footage or creating targeted campaigns.

A great example of this is the work Coull did with the premium lingerie maker Agent Provocateur in a series of online films entitled “The Four Dreams of Miss X”.  Featuring Kate Moss in her first acting role, the campaign combines the impact of viral marketing with the use of interactive e-commerce applications (supplied by Coull and built on the Microsoft platform) to deliver video footage that entertains and entices people while also providing customers with the opportunity to purchase desired products. 

For more insight into Coull’s products or the Agent Provocateur campaign, read this Microsoft Customer Case study! 

And a side note – Coull were recently voted as a seriously hot company in our 2007 StartupZone Showcase.