Getting Started by Kris Olson

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• entertainment
• xBox

• 01:31 PM Monday, June 23, 2008
  Jun 23 Mon

  Halo 3: How Well Is It Selling?

  Last November I heard Jeff Bell talk about (and I blogged about) the launch of Halo 3 -- including the cool viral strategies used. Today I noticed that the internet ad for Halo 3 had won first place in the Cannes Lions International Advertising Festival Read More...
  Filed under: Gaming, xBox, entertainment

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• 12:04 PM Thursday, November 15, 2007
  Nov 15 Thu

  Jeff Bell: The Launch of Halo 3

  At the WOMMA conference yesterday, Jeff Bell , CVP for Global marketing, interactive entertainment business at Microsoft, shared the story of the launch of Halo3—the most successful launch of an entertainment product in history. That translates into 1.7 Read More...
  Filed under: Gaming

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