Equilibrium is a company I met recently based in Sausalito, CA, that have a very compelling solution that enables high volume media processing and delivery across many platforms and devices. The problem with the creation of media today is that its difficult and time consuming. With all new and wireless portable devices hitting the market these days deployment of media to web pages, devices, channels is an exponentially growing problem. Equilibrium solves this problem with their media rich media server.
They have looked at all the various levels of media processing and delivery - from the desktop, to etailers to any inhouse content management system or DAM. They currently plug into Microsoft's Sharepoint intiative and they have a complete on demand media processing and delivery system for directly deployment of media to web site and devices.
I met this company about three years ago when they had just a simple media/video editing solution. The CEO Sean Barger has really transformed the company into what I think is going to be a power house for media management and delivery in the coming years.
If we take YouTube as an example, with Googles recent acquisition for $1.65 Billion, its been widely reported that with all the illegal copywrited content currently on the site, Google is going to have a big challenge dealing with all the potential lawsuits that may be pending in the future. Equilibrium allows all the content providers including media powerhouses like Disney and Warner Brothers to have the control over deployment, rights management of their content to services such as YouTube or MSN. The product allows content providers to do things like centralize and control their assets and allows them to create content such as music, videos, movies etc enabled with advertising, ability to transcode video and images to different devices and screen types etc. In otherwords, they solve a big problem content providers want - how to monitize their content.
In my opinion, combine the capabilities of Equilibriim with that of ComVu, a company I have been raving about recently, and you have better capabilities than what Google paid for with YouTube...(yes folks - IMHO it ain't gonna cost $1.65 Billion to stitch these two together!...)
