It’s been nearly 10 years since Scott McNealy famously admonished a bunch of reporters: “You have zero privacy. Get over it!”

Nowhere has this statement been driven home harder for me than the few minutes I spent on pipl and ZabaSearch, free websites that search & aggregate data about individuals. Suffice to say that they could be quite disruptive to certain segments of the Private Investigator industry.

While most people are still blissfully unaware of the existence of such services, it’s only a matter of time before they bubble up into the mainstream, and there’s going to be a lot of nervous and unhappy folks out there.

I think there’s a huge market opportunity for a service that can discover and eliminate information about individuals on the internet. Execution could be tricky though – this feels like something that’s going to get entangled with regulatory/legal policies fairly quickly.